Get ATM Branding: Attract New Customers and Increase Transactions
ATM branding is a commonly used promotional tool that helps to customize the look of the ATM machine in the corporate style. Some banks and commercial organizations use their ATMs for advertising. The branding is done with the help of the self-adhesive vinyl wrap. For more information on ATM graphics, contact Tinting Chicago today at 773-455-0467 or 312-212-0493.
Branding of the ATM machines: a must for all banks
Studies show that nearly a third of U.S. consumers access their bank account via an ATM once a week. The corporate colors and branding on ATMs help the customers quickly identify the ATM of their bank. Just as the main menu on an ATM needs to be clear and intuitive, so does the branding on the machine itself.
Benefits of ATM graphics
- Cost-effective
- Durable
- Helps promote short-term offers
- Enables cross-promotion of banking products
- Adds eye-catching branding to an ATM
- Brands banks in a competitive industry
Promoting your products through ATMs
Many companies chose to use the advertising space on ATM machines to promote their products to customers. ATMs located in busy shopping centers and locations with high footfall gain many hundreds, if not thousands of impressions a day. Customers waiting for their money to dispense from ATMs have time to learn about your product or service.
Need to brand your ATMs? Call Tinting Chicago today at 773-455-0467 or 312-212-0493 for a free consultation and a quote.
Asked Questions See more
ATM graphics are easily installed and removed, meaning seasonal or short-term bank promotions can be advertised on ATMs and then removed once they reach their expiry date.
No, you don’t have to have an account with a bank to use its ATM services which is why ATM branding is so important. The more appealing and eye-catching an ATM is, the more likely a customer is to use it.
Yes, well-designed graphics on an ATM will enhance a customers’ experience, even if only subconsciously. Any bank should always be looking to promote its brand in the best possible light.