Truck Branding: Promote your Business to a Huge Crowd

Truck branding: a highly cost-effective form of advertising

Truck branding is an easy way to reach a wide audience with your business message. Discover all the advantages, benefits, and recommendations for placing advertising on a commercial vehicle from the experts at Tinting Chicago.

Small business owners recognize there’s only so much marketing that can be achieved with a limited budget, and truck branding enables passive promotion over a long period of time. Food truck branding is undoubtedly a highly cost-effective form of outdoor advertising, particularly over the long term. When a branded truck is parked up, stood at lights, or cruising around town, its branding can receive between 30,000+ impressions daily. Bold truck design lasts for 5+ years, meaning you reap the rewards of your investment for many years to come. 

Benefits of truck branding

Unlike outdoor advertising on static billboards, your vehicles will constantly be on the move around the city. Therefore, truck graphics and decals can significantly save you marketing expenses on renting other spaces.

Take advantage of all the benefits of using truck branding:

• Turns your truck into a mobile billboard
• Creates a professional business look
• Enables your brand to reach a broader audience
• Promotes your social media presence
• Easily installed and removed
• Doesn’t damage your vehicle
• Seriously durable

Every time your branded trucks hit the streets and cities of the USA on a mobile tour, you gain additional promotion and expand your target audience.

Wording for truck branding

Graphic for trucks is a creative approach to promoting your business, attracting new clients, and consistently reminding your existing consumers about you.

A well-branded food truck includes clear and concise copy that’s easy to read. It’s important that your branding design elements and copy aren’t too fussy so that they can be read quickly. Don’t let busy design overshadow your key messages. Instead, draw customers in with a bold color scheme and the following suggested copy:

• Business name
• Logo
• Website
• Social media handles

Vinyl graphics for truck are created to precisely convey the vision of your brand, so when developing this type of advertising, focus on your corporate style. Your marketing image should capture attention, and the message on body decals for trucks should stand out clearly from the overall background.

Partial vehicle wrap versus full

When branding a truck or a food truck business, you’ll need to decide whether to install a full or partial wrap. If you want maximum impact and to really stand out from the crowd, opt for a full wrap. If you prefer a more subtle approach, just go for a partial wrap on the hood, doors, and windshield. Note that partial wraps, incorporating great graphic design, can stand out from the crowd as much as full wraps, but for a fraction of the price.

Let’s take a closer look at the differences between full and partial graphic designs for trucks.

Full Wrapping:

• Covers all parts of the body: the head, hood, door, body, and trailer.
• May include wrapping the windows of a truck if allowed in your state.
• Doesn’t have size restrictions, as truck wraps and decals are applied across the entire surface.
• It is more expensive compared to the partial application of graphic wraps for trucks.
• Completion time can vary from 1 to 4 days.

Partial Wrapping:

• Includes one or more central sections of the truck: the hood, door, both sides, or just one side.
• Requires color coordination in the truck wrapping design to achieve a seamless transition between the paintwork of commercial vehicles and the wrap.
• Can accommodate different shape, but a smaller truck body decal is common.
• Doesn’t require a significant financial investment.
• Application of truck body decals takes just a few hours.

For a more precise cost estimate for full or partial graphics decals for trucks, reach out to our specialists. We’ll help you make the right choice for custom truck graphics and provide all the information you need about truck branding.