Get Vehicle Branding that Elevates your Business to the Next Level

What is the meaning of vehicle branding, and how does the process go?

Vehicle branding is the application of high quality images on the body sides of a vehicle. Its primary goal is to showcase a product or service and introduce the company to potential customers or the target audience.

Vehicle branding approval processes can be divided into three stages:

1. Designing: This involves developing the concept of the design that will be applied to the vehicle’s body in the form of vinyl film. To do this, you need to provide the design team with the logo and business name, choose corporate colors, and include accompanying text. By combining these elements, the design team will create attention-grabbing graphics.
2. Printing: The design is printed onto vinyl film using a special printer. The unique printing technology and quality equipment ensure bright, right colors and rich shades in the final output.
3. Installation: The vinyl film is applied to the vehicle’s body. Before this step, it is essential to prepare the vehicle’s surface carefully and, during installation, maintain the optimal room temperature.

A skilled professional should carry out vehicle branding to ensure the durability of the result.

Why choose vehicle branding?

Vehicle advertising helps cement brand identity among your target audience through the repeated sighting of a vehicle. It’s estimated that an average company car will receive 30,000 to 70,000 impressions a day just driving to and from a workplace. Imagine the impact that can have on your brand exposure over the space of a year.

8 benefits of vehicle branding

One of the most significant advantages of vinyl vehicle wraps, as opposed to a mobile billboard, is that a vehicle with such exterior advertising constantly moves. This ensures an increase in customers and substantial savings on renting permanent advertising spaces.

1. Promotes your business. Just imagine how many people can see an advertisement for your brand, product, or service every day if you create it on a company vehicle!
2. Cost-effective form of advertising. By paying once, you can ensure the display of your advertising message for several years every day! Isn’t that a profitable investment?
3. Lasts 5-7 years. A quite impressive period of advertising for your business, without additional costs.
4. Easily customized. Consult professional vehicle wrap installers, and the result won’t keep you waiting for long.
5. Fast installation and removal. If you change your business line or want to remove vinyl vehicle wraps altogether, it won’t take much time. The key is not to attempt to remove the vinyl wrap from the car yourself, as it can damage the paint layer, the restoration of which would entail expenses.
6. Protects paintwork. As we know, UV rays negatively affect a vehicle’s topcoat, leading to paint fading. The vinyl wrap doesn’t let sunlight through, thereby preserving bright colors and the body’s shine.
7. Aesthetic appeal. The design effectively hides minor defects on the body, such as scratches, chips, or wear and tear.
8. Maintains vehicles resale value. Applied car wraps provide additional protection to the body, thus capable of increasing its value if you decide to sell it.

The long lifespan and the ability to attract customer attention fully justify the cost of vehicle branding services in the long term.

Is vehicle branding effective?

According to the Outdoor Advertising Association (OAA), vehicle branding is one of the most effective forms of outdoor advertising available for both large and smaller businesses. The one-off upfront cost of investing in a vehicle wrap is outweighed by its longevity. When applied correctly, expect a quality vinyl car wrap to last for 5 – 7 years. It’s an excellent opportunity to convey important information about your business to your target audience.

Vehicle wrap options

When it comes to vehicle wraps, you can choose between a full wrap and a partial wrap. A full vehicle wrap covers the entire bodywork of a car, including the rear windshield and the rear side windows, if you so choose. Its primary advantage lies in creating maximum impact when attempting to attract potential customers. Additionally, among the distinguishing features of a full wrap, we can highlight the following:

• It can be of any size since decals and car wraps cover all flat surfaces.
• If state laws do not prohibit it, you can place a vehicle wrap on the car’s windows.
• The cost is higher compared to a partial vinyl wrap, which is quite natural considering the scale.
• The workflow takes from 1 to 4 days.

With a partial wrap, you’re selecting certain prominent parts of a vehicle to cover in vinyl, such as the doors, the hood, and the rear windshield. What is characteristic of such a package of services:

• It requires color matching by a designer to ensure a smooth transition between the vehicle wrap and the car’s original color.
• Any parameters of car wraps can be used for application, limited only by the size of the body part it is intended for.
• The cost is significantly lower than complete vehicle branding.
• The work takes less time, literally a few hours.

Vehicle branding is particularly popular on:

• Semi Trucks
• Food Truck
• Pickup Truck
• Box Truck

Car wraps are costed by the type and amount of vinyl material used, as well as the labor costs. For this reason, partial wraps are less expensive than full wraps.